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White Knight Or Trojan Horse? the Consequences of Digital Rights Management for Consumers, Firms and Society (Other Papers)

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eBook details

  • Title: White Knight Or Trojan Horse? the Consequences of Digital Rights Management for Consumers, Firms and Society (Other Papers)
  • Author : Communications & Strategies
  • Release Date : January 01, 2008
  • Genre: Engineering,Books,Professional & Technical,
  • Pages : * pages
  • Size : 104 KB

Description

The content industry is, especially since the appearance of the digital goods, one of the fast growing and innovative industries. However, the growth and viability of the companies in this industry are seriously undermined by the extent of consumer piracy, which seems to be, in addition to innovation, the main characteristic of this sector. One of the most common solutions to fight against piracy and enforce intellectual property rights is the introduction of Digital Rights Management (DRM) technologies. The purpose of Digital Rights Management is to help content creators protect the content from uncontrolled use and distribution. DRM systems work in such a way that any action of the consumer that is not explicitly authorised by the producer is, by default, prevented. As such, these systems allow to prevent the copying, sharing, as well as the simultaneous use of digital goods. Furthermore, DRM systems make the anonymity of consumption impossible since they require a formal identification before protected digital goods can be consumed. Supporters of DRM believe that DRM can provide a secure distribution of digital content. As a side effect, DRM can allow the firms to gain some additional strategic advantages (switching costs, consumers lock-in, barriers to entry, absence of second-hand market, collection of information on the consumers' behaviour) and can also help the firms appropriate extra revenues (DRM allows the firms to charge the consumers several times for the usage of the same digital goods at different locations e.g. home, work, car).


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